Every business owner in Ohio can tell you that packaging makes a world of difference. The split decision between a cardboard box and plastic blister pack can make or break product sales. Before you set foot in a packaging material store, review the following tips on how to choose a package design that’s best for your business and your target audience.
Work within your budget
Which packaging materials you choose depends on how much you’re willing and able to spend. Materials range from the cheaper end like cardboard boxes to more luxurious options like glass jars. The higher the cost, the more consumers will have to pay for your product. Only commit to expensive materials if you’re confident that customers are willing to pay for them.
While assessing the options at your local packaging material store, don’t go with the cheapest option simply to cut costs. Presentation is key for enticing customers, and they won’t buy your product, no matter how good the quality, if it comes in a flimsy plastic bag. Make the effort to attract customers while sticking to cost-effective choices.
Balance aesthetics and function
As mentioned before, your product has to look pretty on the shelf. Customers associate aesthetics with quality, so you’re bound to gain more revenue by opting for a glass container instead of a plastic one. Depending on the product, consumers will also gravitate towards brands that really show off what’s inside the package.
Just remember that whatever packaging you choose, it has to hold up in transit. Glass jars sound like a great idea until a whole batch shatters on the way to the store. Delicate packaging materials directly translate into higher shipping costs because your products will need extra protection as they make their way across Ohio.
Think about what you’re selling
Specific packaging options are appropriate for certain types of products. For instance, a sheet of corrugated cardboard wrapped in shrink film is best reserved for meat, vegetables and other fresh produce. Imagine how silly it would be if you walked into the store and saw a children’s toy or snack foods packaged like that!
The most common method for packaging non-food items is blister packs. They consist of a clear plastic pocket that holds the product and is sealed with a plastic, cardboard or aluminum backing. If you’re unsure about the best way to package your merchandise, consult a specialist at your local packaging material store in Ohio.
Remember the target audience
Every packaging decision you make should keep the target audience in mind. The package material should be appropriate for your brand—otherwise, conflicting messages will drive away customers. For example, brands that advertise their eco-friendliness should choose biodegradable or recyclable packaging materials. The brand will lose its credibility if the products are wrapped in excessive amounts of plastic.
These tips are just a starting point. A whole world of packaging options awaits you, and you’re going to need some assistance along the way. That’s why the professionals at Lamberson Packaging Solutions are here to guide you through the process. Simply send us your questions and we’ll help design a package that’s both cost efficient and attractive to customers.